about me

Embracing a changing
business environment

“While some may be concerned about the future, I believe we should embrace change with passion, courage, and to be open to new ideas.

Seize the day!”

-Jim Hart

MY EVOLVING ROLE

STRATEGIC & NIMBLE
STRATEGIC & NIMBLE

I am a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. I believe a strong brand identity and relevance growth KPIs are critical when developing original, emotionally impactful content and touch points for our audiences.

I also believe we have to be flexible and adaptive to change in an effort to maximize opportunities on-air or our social media channels. The right place at the right time mentality in our content marketing is a key success factor.

My role is constantly evolving and I embrace change.

IT’S ALL ABOUT THE DATA
IT’S ALL ABOUT THE DATA

I have diverse expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience and knowledge in social listening and metrics.

While using our experience still plays a role in what we do, I believe in today’s new world it’s more about the data, data, and data! Taking advantage of the Nielsen tools to aid in decision-making for media buys to social media dashboards and using insights is huge in growing our business on all platforms.

ORIGINAL SERIES & PROGRAMMING
ORIGINAL SERIES & PROGRAMMING

My skills include:

Creative development and production team member of live events, original series and select short-form programming for both television and digital.

Marketing a syndicated nightly news magazine show both on-air, digital and social media. Consulted on voice talent contracts, music rights, video and image asset negotiations on a national syndication level.

Managing local sales “pay for play” programming and support local sales promotions.

my philosophy of success

  • CONCEPTUALIZATION & CURIOSITY

    I am an intensely curious person. I like a challenge. The key factors in how I use emerging technology and date helps me “connect the dots” in the conceptualization process.

  • BRAIN STORMING & TEAM WORK

    It’s not all about me. More “heads” are better
    than one!

  • NIMBLE

    Opportunities happen every day. We need to be adaptive and relevant. A key component to relevance is timeliness.