I am a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. I believe a strong brand identity and relevance growth KPIs are critical when developing original, emotionally impactful content and touch points for our audiences.

I also believe we have to be flexible and adaptive to change in an effort to maximize opportunities on-air or our social media channels. The right place at the right time mentality in our content marketing is a key success factor.

My role is constantly evolving and I embrace change.

I have diverse expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience and knowledge in social listening and metrics.

While using our experience still plays a role in what we do, I believe in today’s new world it’s more about the data, data, and data! Taking advantage of the Nielsen tools to aid in decision-making for media buys to social media dashboards and using insights is huge in growing our business on all platforms.

My skills include:

Creative development and production team member of live events, original series and select short-form programming for both television and digital.

Marketing a syndicated nightly news magazine show both on-air, digital and social media. Consulted on voice talent contracts, music rights, video and image asset negotiations on a national syndication level.

Managing local sales “pay for play” programming and support local sales promotions.